Traditional marketing can be referred to the advertisements in Newspapers and magazines, posters, TV and radio commercials, flyers and hoardings. Most of the companies have been following traditional marketing techniques for years. But the current trend is the traditional market is falling over 160 %.
Digital Marketing is a fast growing market and as technology develops, digital marketing will also evolve. Digital marketing includes media like Social Media pages, Web sites, YouTube channels. It is an inbound marketing where you can run the organic search, online search and paid search results to see if your product is reaching to correct set of customers. You can publish more content in the form of blogs so that people see your brand more they eventually develop trust in your brand.
These are few advantages of the traditional marketing.
While newspaper, television and other such media ads cost a lot, advertising through the internet is quite affordable. This, in turn, means the greater fraction of the budget to enhance business.
With the ever-growing popularity of social media, professional marketers are finding it easy to spread the word about new product launches and brand awareness. Although it is possible through traditional media, the focus can’t be made exclusively on the target groups.
Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.
In an online task your customers will get a choice to opt as if they want your mailers or not and on this basis, you may send personalized emails only to those customers who are interested.
While in traditional marketing, you have to wait until the boosts start to turn up. So, we can claim that in this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
You may create videos or post articles related to your brand on Social media platforms. These days, the fastest way the news travels is online, but while using social media platforms, you need to be very cautious about the strategy or else it might get an expensive cost to be paid.
With online marketing, you can keep your audience and customers engaged with your brand by encouraging them to read about your new services or products. You can ask them to give the review of your product and rate you online, which is another way of getting publicity.
The instant work on your online strategy becomes an easy task and you can easily do in order to refine your strategy to get more opportunities.
With online marketing, you can know what is working for you and what isn’t via Google Analytics. And, thus to measure the results like inbound traffic, bounce rate, conversion rate, profit, and the general trend of targeted audience can be easily done in real time.
Using sites like Google Analytics, you can measure the traffic that is visiting your site and based on the results, if required you can improvise your marketing strategy. Even in your email marketing, you can see exactly how many of them have opened your email.